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Industry Expertise

Financial Services

The banking industry has finally moved past the financial crisis, and is now under great pressure to increase profitability, cross sell, and ramp up customer relationship programs. Insurance companies are striving to find more innovative ways to design policies around the needs of the consumer while still managing risk.

LeadBridge can help your sales team target key accounts such as Allstate, TD Bank, and American Express by aligning your solutions with the key business issues financial services firms are facing, including: regulatory reform, cybersecurity, compliance & risk management, M&A, demographic trends, and data management.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the financial services sector.

Recent custom-built LeadBridge® Reports in Financial Services include the following:

  • Bank of America
  • BB&T Corp
  • Capital One
  • Citigroup
  • JPMorgan Chase
  • MetLife
  • Nationwide
  • Royal Bank of Canada
  • State Farm
  • Wells Fargo

Retail & CPG

The digital consumer age has arrived. Shoppers browsing TVs from Best Buy, sneakers from Zappos, or the latest laundry detergent from Unilever are more informed than ever before. Equipped with mobile devices and shopping comparison apps, consumers expect a more consistent, personalized, and convenient  experience.

LeadBridge can help your sales team target key accounts such as Under Armour, Sears, and Campbell Soup by aligning your solutions with the key business issues retail and consumer goods companies are facing. What are their strategies around eCommerce, omnichannel, data security, privacy, and micro-segmentation? How are they responding to consumers’ increased reliance on websites, social media, and mobile apps to research products, compare prices, and purchase items?

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the Retail & Consumer Packaged Goods sector.

Recent custom-built LeadBridge® Reports in Retail & Consumer Packaged Goods include the following:

  • Costco
  • Estee Lauder
  • Home Depot
  • Limited Brands
  • Nike
  • PepsiCo
  • Procter & Gamble
  • Publix
  • Starbucks
  • Walgreen

Healthcare (Payer & Provider)

Healthcare providers must embrace software and IT services to address the substantial impact of complex government regulations and decreasing margins. Skyrocketing costs and resulting healthcare reform mandates have caused a transformation in the way the healthcare community does business.

Mobility initiatives enable extensive data sharing with physicians, executives, and patients while on-the-go. Healthcare organizations have been slow to implement electronic health records (EHR) to achieve “meaningful use” objectives. Still, HIPAA security compliance and patient privacy issues continue to be the highest priority.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in large hospital systems and health plans.

Recent custom-built LeadBridge® Reports in Healthcare include the following:

  • Aetna
  • Anthem
  • Ascension Health
  • Blue Cross and Blue Shield of Florida
  • Catholic Health Initiatives
  • Cigna
  • HCA Holdings
  • Mayo Clinic
  • Tenet Healthcare
  • UnitedHealth

Manufacturing

Manufacturers rely on IT services and software to design, manufacture, and market the world’s best products. Aerospace spending for commercial aircraft is up, while defense spending is falling. Globalization, technology, and increasing consumer expectations are changing the game in the auto industry.  And in the chemical industry, M&A is alive and well with a renewed focus on bio-based chemicals, health, and nutrition.

LeadBridge can help your sales team target large manufacturers such as Ford, General Dynamics, Cargill, and Weyerhaeuser. We will identify how your solutions can help these manufacturers drive revenue while containing costs, enabling customization and collaboration, and staying ahead of global supply chain and regulatory pressures.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the manufacturing sector.

Recent custom-built LeadBridge® Reports in Aerospace, Industrial & Automotive include the following:

  • Boeing
  • Caterpillar
  • Corning
  • Deere
  • Emerson
  • General Electric
  • General Motors
  • Lockheed Martin
  • Texas Instruments
  • United Technologies

Higher Ed

The use of technology across college campuses is increasing at a rapid pace. eLearning, virtualization, Big Data, smart classrooms, security, and web-experience solutions have become important priorities for university administrators and IT professionals. At the same time, “Do more with less” is still the mandate in higher education. Universities must leverage technology or risk jeopardizing their academic missions by cutting key programs and staff.

LeadBridge can help your sales team target key universities and systems such as UCLA, Florida State, and the Ivy League. We’ll look for alignment between your solutions with the growing needs of colleges and universities, including attracting and retaining students and faculty with rising expectations of technology at their fingertips.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling and pipeline development in the higher education sector.

Recent custom-built LeadBridge® Reports in Higher Education include the following:

  • Arizona State
  • Harvard
  • Kansas Board of Regents
  • NYU
  • Ohio State
  • SUNY
  • Univeristy of Michigan
  • University of Texas
  • University of Toronto
  • USC

Life Sciences

For companies specializing in pharmaceuticals, biotechnology, and medical devices, the opportunities for innovative technologies to positively impact their performance continues to grow.

A mix of long-anticipated forces—healthcare reform, the expiration of major patents, and rapid adoption of generics—has changed the game for large pharmaceutical companies. Medical device companies that used to focus primarily on product innovation must now develop cost-effective solutions that deliver demonstrable improvements in health outcomes.

LeadBridge can help your sales team target key accounts such as Amgen, Bayer, and Thermo Fisher by aligning your solutions with the key business issues life sciences firms are facing, including regulatory challenges such as product safety issues, security & privacy breaches, and intellectual property (IP) disputes.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the life sciences sector.

Recent custom-built LeadBridge® Reports in Life Sciences include the following:

  • Abbott Labs
  • Becton Dickinson
  • Boston Scientific
  • Bristol Myers Squibb
  • Eli Lilly
  • GE Healthcare
  • Johnson & Johnson
  • Medtronic
  • Merck
  • Pfizer

Government

​By helping to drive innovation and efficiency, emerging technologies such as cloud computing continue to present state and federal agencies with a disruptive, yet compelling opportunity to do more with less.

LeadBridge can help your sales team target key government accounts such as U.S. Department of Education, Commonwealth of Massachusetts, and Canada National Defence by aligning your solutions with the key business issues facing government account leaders.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the government sector.

Recent custom-built LeadBridge® Reports in Government include the following:

  • Air Force
  • City of New York
  • National Guard
  • NETCOM U.S. Army
  • State of California
  • State of New Jersey
  • State of Virginia
  • U.S. Department of Labor
  • U.S. Department of the Treasury
  • U.S. Department of Energy

Media

New technology platforms continue to reshape the media and entertainment industry. Consumer viewing habits are changing and new competition is arising from multiple sectors.

LeadBridge can help your media sales team target key accounts such as Gannett, CBS, and Viacom by aligning your solutions with the key business issues facing media firms, including embracing new economic models to meet the accelerating demand for content anywhere and anytime.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the media sector.

Recent custom-built LeadBridge® Reports in Media include the following:

  • Comcast
  • Cox Enterprises
  • DirecTV
  • Discovery
  • McGraw-Hill
  • News Corp
  • Pearson
  • RR Donnelley
  • Time Warner
  • Walt Disney

Energy

Energy companies find themselves immersed in a complicated and evolving landscape, with challenges such as skill and talent shortages, cost pressures, and the need to invest in new technologies. Software and IT services designed for energy and utilities can help optimize power-generation performance, transform the utility network, and improve customer operations.

LeadBridge can help your technology sales teams target key accounts such as Baker Hughes and Phillips 66 by aligning your solutions with the key business issues facing energy firms in today’s market.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the energy sector.

Recent custom-built LeadBridge® Reports in Energy include the following:

  • Baker Hughes
  • Chevron
  • ConocoPhillips
  • ExxonMobil
  • Haliburton
  • Hess
  • PSEG
  • Sempra Energy
  • Southern
  • Valero

Technology

The technology industry is in flux. Established tech firms are feeling the pressure from disruptive well-funded start-ups. The competition is breeding more demanding customers seeking greater performance and better features at the lowest possible prices.

LeadBridge can help your sales team target key accounts such as Microsoft, Google, and Qualcomm by aligning your solutions with the key business issues technology firms are facing.

Learn more about how LeadBridge can help with Account Based Marketing (ABM) programs, account profiling, and pipeline development in the telecom and technology sector.

Recent custom-built LeadBridge® Reports in Telecom & Technology include the following:

  • AT&T
  • Apple
  • Cisco
  • EMC
  • Hewlett-Packard
  • IBM
  • Microsoft
  • Oracle
  • Qualcomm
  • Xerox

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