LeadBridge® and other industry leaders, such as InsideView, D&B, ZoomInfo, DiscoverOrg and BAO, were recently mentioned as some of the hot vendors in Account-Based Marketing (ABM) – helping enterprise sales & marketing teams understand what is relevant and resonant at their top target accounts (sales triggers, priorities, etc.)
Account-based marketing (ABM) was one of the biggest topics at the recent MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.
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